Sunday, August 24, 2008

Chick'n?

So I just saw a commercial for the BK Chick'n Crisp.

For now I'll ignore the fact that I deplore a corporation trying to look "hip" to its young audience by using incorrect grammar and word formation. Let's focus on the fact that it's actually made of chicken, and yet they call it "chick'n". Doesn't that seem like the type of thing that a company does to get around the government telling them they can't call their item by its name in nature? A somewhat similar example would be how they can't call baked potatoes "chips" because they're not fried, so they have to call them the relative yet less appetizing "crisps".

Perhaps it's the fact that I'm almost 30. Perhaps it's the fact that I'm settling into a career and getting married in less than a week. But "chick'n"? Seriously? It invokes the image of fake chicken grown on a tree in a huge warehouse owned by Burger King Corporation.

Or is that just me?

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