Credits Where Credit is Due
Some of the most intriguing and evocative motion work of the last couple of decades has been done for the opening credits of movies and television shows. Designers like Kyle Cooper (formally of Imaginary Forces and now of Prologue) and the fine people at Digital Kitchen have produced some of my favorite opening credits in movies like "Se7en" and shows like "Six Feet Under". And of course who could forget Richard and Bob Greenberg's (R/GA) work on the opening credits for "Superman the Movie"? I couldn't. Of course I still wear Superman pjs and force a spit curl in the front of my forehead.
CBS' "Criminal Minds" has my favorite current opening credits (check them out on YouTube). There's nothing enormously original about the animation, but it's visually satisfying with its easing and rhythmic sliding. The red bar from the logo runs throughout the entire animation, pulling it all together. I think what I really like about it is the different segments of each screen each having their own agenda -- one piece has video of a crime scene, another of an actor, another of a case file -- and they're all moving independently of each other but in the same rhythm. They're uniform while at the same time acting independently. (Insert your own apropos metaphor here)